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Private PlacementPrivate Placements

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The private placement process creates a market for a security where one did not previously exist. This involves an array of activities performed in concert to maximize demand for the security and achieve the optimal outcome for the issuer. Successful private financings incorporate the following key elements:

  • Positioning. Thoughtful strategic, market and financial positioning of a company and security are pivotal to a successful private financing process.

  • Preparation. Concise and effective marketing materials present the new issue in the best possible light and highlight the strength of the underlying investment opportunity.

  • Investors. To be an effective private placement partner, your investment bank needs to have active relationships with a large and diverse pool of relevant and motivated investors. Many investors simply do not have the bandwidth to adequately review all of the unsolicited investment opportunities that they receive. As a result, your chance of success is greatly improved by working with a financial advisor that has a reputation for representing clients that provide attractive investment opportunities.

  • Management Participation. Although management will be intimately involved in the transaction, your investment bank should strive to minimize management’s burden and distraction throughout.

  • Competition. Creating competition between investors can result in significantly improved valuations and investment terms. However, the competitive process needs to be carefully managed to avoid alienating potential investors.

  • Negotiation & Closure. Effectively executing a competitive private placement is a sophisticated process, requiring knowledgeable coordination and oversight. No two private financings are the same – each comes with its own unique economics, deal terms and potential outcomes. Experienced investment professionals will accelerate negotiations and streamline the process to closure.

Our team of experienced investment bankers and entrepreneurs can effectively assist you throughout the full life-cycle of your private financing transactions.

 

 

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